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“And we’ll call it the iPad.”
“iPad?”
“Yes, of course.  The name is critical.  This one builds off our popular iPod and iMac products.  It’s perfect.”
“Perfect?”
“Yes, perfect.  It’s the perfect name.  When people hear ‘iPad’, they will think of clean design, monthly data-plan convenience, and product-marketing synergy.”
“That’s what you think of when you hear ‘iPad’ — sanitary [...]